The culture of celebrity and celebrity endorsement of brands is contentious. Beautiful Thandie Newton is a perfect brand ambassador for Temperley London...
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| pictures via: justjared.buzznet.com |
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Celebrity endorsement can sometimes backfire absolutely - a PR graveyard. It took six years of visual rehab for me to consider buying Anoushka G dresses after Michelle Heaton wore one (very badly) for her short lived first marriage to Andy Scott Lee.
Please do not judge me for my encyclopedic knowledge of OK & tabloid featured weddings - it's an occupational hazard. Mercifully this was before the scourge of Google Image search could lead to the permanent brand damage and I can only find one shot of the bride who has seemingly self tanned with creosote.
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| Picture courtesy of The Little Venice Cake Company |
It cheers me no end to find that a very sane and savvy PR machine has ensured that very cool actresses and The Duchess of Cambridge are papped on the red carpet in Temperley. Above and below are Thandie Newton and Minnie Driver in Temperley Pre Fall at recent premieres in directional bronze lace and the D of C in a black version of the bridal Amoret
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| Picture courtesy of Grazia |
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| Picture courtesy of Grazia |
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| Temperley London Amoret |
Lest we forget - the brand is not just the choice of Royals and actresses - the socialists like a spot of Temperley too...
Come and join Miss Bush on the 9th, park your politics, trash the tabloids and love the dresses...
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Alice Temperley has a very astute PR team working for her brand. As a bridal blogger, I am contacted before all the mainstream press and invited to the boutique to view new designs before the main media get's the opportunity too. To me, Temperley realise and understand the power of bloggers and how bloggers can help their brand - and they have made a big effort to connect and make us, or at least me, feel as though my opinion counts and that they value the reach of my blog and my readership. They have won my affection as a blogger so I will always look after them in those terms.
ReplyDeleteClearly their PR machine are picking all the right ladies to showcase the designs in all their elegant glory too. Thank god it isn't Michelle Heaton.
A slick, well oiled PR machine is an inspiration wonder to observe when it's all done correctly.
Franky will be coming to your event on behalf of Love My Dress - she is very excited ;)
Annabel
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I am delighted you have battled Blogger to leave a comment! I loved your report on your visit to Temperley HQ and it was instrumental in choosing the brand for Miss Bush.
DeleteAm delighted that Franky is coming back to Miss Bush - she's a total dream and we love her!
She is looking so beautiful in golden or in black dress. Although all the models are looking so beautiful but not more than these two models.
ReplyDeleteWedding